Your ABOUT page is the 2nd most-read page on your website.

The About page is a great opportunity to deeply connect with your clients, showcase your skills, and sprinkle a little personality. Deep connection is the most effective, authentic and ethical way of doing business.

Too often, people feel overwhelmed to write this ABSOLUTE MONSTER of a page.

How to capture the essence of yourself on a single page? Where to begin? What to include and what to leave out? How to write about yourself without cheesy, unethical or sleazy? How to avoid the typical sensational About page which models performative, inauthentic and sensational rags to riches narratives?

So... irked out by the task hand...most people don't spend enough time on their ABOUT page.

Too often, their ABOUT page is rushed and poorly done. Either it is a long rambling treatise OR it remains forever a draft. Which means missing out on an incredible opportunity to connect deeply with your client.

At this workshop we are going to create a solid, substantial and ethical About Page.

We will go slowly. Step. By. Step.  We will write with a clear focus in mind and do the work so you will leave with an honest & solid web page in hand.

When you share yourself honestly with your clients - you invite authentic and deep business connections. JOIN US?

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What to expect from this writing workshop?

GET CLEAR: Develop a sharp focus on who you are writing for & stay on track

WRITE A SOLID BIO: Create a super descriptive and credible bio to use on your website - which you can transfer to other websites.

SHAPE YOUR STORY: Tell the story of your life that you WANT your clients to read

LEGITIMATE & ETHICAL: Avoid unethical rags-to-riches narratives. Rely on  your personal, and professional accomplishments and achievements to create trust.

STEP BY STEP: We are going to work together - step by step - to unearth different aspects of yourself. You will leave the workshop with enough information about who you are.

LINEAGE & TEACHERS: Honor the source of where you received your education and wisdom. We will feature your teachers: known and unknown.

ACKNOWLEDGE YOUR PROCESS: Show your clients the long hard-won journey you underwent to get to where you are right now

HIGHLIGHT YOUR LIFE: Share those experiences that have made you who you are. It matters. A lot.

GET VISIBLE & PROUD: Create the language to describe who you are and the work you do. It becomes easier to talk about yourself & your work

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MEET YOUR FACILITATOR: EVA F

Eva Fernandes is a writer, poet, and artist. She trained and worked as a journalist in the Middle East where she published for Yahoo, The New York Times T Magazine, Kippreport and Gulf News among other publications. AND because journalism doesn’t pay well… she spent half her career moonlighting for marketing, public relations and copywriting gigs.

Currently, her work explores transnational identity, belonging, feminism and social justice.

Eva has a Bachelor of Arts in Mass Communication with a specialization in Journalism from American University of Sharjah, UAE. She has more than 13 years of experience working in the communication industry in the capacity of journalist, editor, copywriter, photoeditor, public relations and marketing executive. More recently she trained with and certified as Feminist CopyWriter with Kelly Diels.

Read reviews of her work at xbeva.com/testimonials

Eva is also the founder of XBEVA – a pro-justice storytelling company that helps BIPOC changemakers develop memoir-style art and writing (xbeva.com). She’s been living nomadically for the last five years which inspired her current project: a series of essays on Decolonizing Travel.

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FAQS: Frequently Asked Questions

Who is this for?

This is specifically for people writing ABOUT pages for their service-oriented business. Perfect for coaches, consultants, trainers etc. If you are an Artist/Writer - this will be still useful - but perhaps less relevant as we will have a client-specific focused approach

What do I have to bring?

Bring some pens, paper and your laptop.

Will I have a complete ABOUT page at the end of this workshop?

We will work on those exercises which will help you get clearer on who you are and who you are talking to. After this workshop, you will have enough to create a complete succinct ABOUT page.