Hey, I'm Ross. I'm the one typing this and I'll be running this workshop for active or aspiring entrepreneurs.

The short version: This is a hands-on workshop where we start with who you are, your identity, your experience, your intellectual property, and turn it into what you do, create, and sell. Using AI. In one evening.

This is the first in a series of Productize Yourself with AI live workshops. (Hands-on meaning BRING YOUR LAPTOP and ideally a CLAUDE subscription... sorry ChatGPT, it's over.)

Why I built this

It's the event I wish existed when I started building a business over 5 years ago.

I kept finding tech events that were all tools, sponsors and speeches. I didn't need more information, I needed direction that was practical. Someone to help me figure out what to actually build and where to point it.

A bit about me

I've spent 10 years in product strategy, working with global brands, tiny startups, and everything in between. My whole career has been helping people and businesses figure out what to build and how to take it to market, whether that was with a mega-corporation CEO or a one-person business just starting out.

Now I'm doing that here, in person, with you.

What is Productize Yourself?

As Naval said, if he had to sum up success in two words, it would be "Productize Yourself."

That's what this is. An evening that blends personal identity, self-awareness, and real business strategy — with AI — to help you go from who you are to what you do, create, and sell.

We start with your identity — your strengths, your story, your intellectual property (yes, you have more than you think). Then we'll figure out where you should be heading, set a direction, and I'll walk you through the step-by-step strategy to actually get there.

It's highly immersive, interactive, and if I do my job right, inspiring too.

Everything is built around a framework I've developed and shared with hundreds of people who've all found it genuinely valuable in getting clarity and taking real steps forward. All wisdom I've learned from years of mistakes and well over $100,000 invested in my own journey, so hopefully fewer people have to.

What we'll actually do:

• Start with you — your identity, what you're good at, where you want to be, and who you want to serve
• Uncover your intellectual property — the knowledge, experience, and strengths you already have that most people undervalue
• Use AI live to explore your direction — because AI is useless if you don't know what to ask it or what to do with the output
• Work through the Productize Yourself framework to turn all of that into what you do, create, and sell
• Leave with a clear plan — not just ideas, but actual next steps you can act on tomorrow

What you get:

• A full evening workshop with hands-on exercises
• The Productize Yourself framework in action
• Real clarity on your direction and your offer
• A room full of entrepreneurs who are figuring it out too

The details:

📅 26 February 2026 · 🕐 Evening session at B Work, Bali · 🎟️ Free — but limited spots.

This is the first event in the series. Each one builds on the last, from finding your person and your product, through to building your brand, your pipeline, and scaling with AI.

Tonight we start at the beginning.

See you there. Ross

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